Author Profile

Amory Lovins

Amory Lovins is a Director of Rocky Mountain Institute. He is the co-author with Paul Hawken and Hunter Lovins of Natural Capitalism, published by Earthscan (London) and Little Brown (New York).

All Articles

REAL SECURITY • Amory Lovins

Issue 218 • May/June 2003 • Futility of War > Prospects for Peace

Where does security come from?

NATURAL ECONOMY • Amory Lovins

Issue 213 • July/August 2002 • Reverential Ecology > Feature Articles

Design as if nature matters.

NATURAL CAPITALISM • Amory Lovins

Issue 198 • January/February 2000 • Nature Millennium > Feature Articles

Markets make a good servant, a bad master and a worse religion.

TECHNOLOGY AND LIFESTYLES • Amory Lovins

Issue 190 • September/October 1998 • Nature, Science and Society > Feature Articles

The publication of Factor Four - Doubling Wealth, Halving Resource Use was seen by many as heralding a new direction for technological progress. But can clean, green technology produce a genuinely ecological lifestyle? Amory Lovins, one of the book's authors, co-founder of the Rocky Mountain Insatiate, and a pioneer of the concept of 'soft energy', talks to David Nicholson-Lord.