When Satish Kumar asks you to reflect on the evolution of green business over the past 60 years, you don’t say no. But, for me, that story is also quite personal. Over the past half-century, I have worked to promote the linked ideas of greener business and more sustainable capitalism, among other things publishing books like The Green Capitalists and the million-selling Green Consumer Guide in the late eighties.

Back in the seventies, there was a handful of pioneers. Pitching your tent in the green business space generally drew fire from both sides: sceptical business ...

 

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