“What is the GNP (Gross National Product) of Bhutan, Your Majesty?” asked a journalist.

“I don’t know, but for me Gross National Happiness is more important than Gross National Product,” answered the 4th Dragon King of Bhutan, Jigme Singye Wangchuck.

This exchange took place at a press conference in 1972. The king’s spontaneous and inspired answer made headlines, and caught the imagination of readers around the world. Ever since, social activists, environmentalists and economists have increasingly been talking about the idea of Gross National Happiness (GNH). Today, a number of governments are ...


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