Paul Evans made some excellent points in his article Pricing Nature (Resurgence & Ecologist 275), among them the need to beware the commodification of Nature and the corporatisation of environmentalism. However, a distinction needs to be made between using the market to value aspects of Nature, and using Nature to satisfy the ever-encroaching tentacles of the market.

Attempting to put price tags on various ecosystem services does not degrade the myriad other forms of value assigned to them. Rather, it quantifies and reinforces our utter dependence on them, and on the natural world ...


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