In spite of the most serious global economic downturn in generations, we’re still consuming vastly beyond our ecological means. Much of what we produce is wasted, and for those whose basic needs do get met, additional production and consumption doesn’t lead to a commensurate rise in life satisfaction. Inequality continues to rise within and between nations, while the impact of our collective ecological overuse carries a heavy human toll – hitting the world’s poorest communities first and worst.

Attempts to curb excessive consumption have focused on ‘greener’ alternatives, the belief that for ...


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