After 24 years of working at the Patagonia clothing company – most of them spent as the company’s Chief Executive Officer – I finally got to visit the region that Lucas Bridges called “the uttermost part of the Earth”.

I fell instantly in love with the wide-open grasslands and vastness of Patagonia. Although I later came to understand how damaged the region was, on that day so many years ago I saw a landscape that was vast and raw. The mountains were similar to places in the American West where I’d climbed and skied, but here they were even wilder and less travelled. This mesmerising place felt ...


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