REAL BREAD CAMPAIGNERS FIGHT FOR ‘HONEST CRUST’
Marianne Brown reports on new moves to stop misleading marketing.
After celebrating victory against the sandwich and fast food company Pret a Manger’s use of the word ‘natural’ in some of its advertising, the Real Bread Campaign is cranking up efforts to tackle misleading marketing, and at the same time promoting the health benefits of what they call Real Bread.
The move is the latest step in the campaign’s call for an Honest Crust Act, which will legally define and protect bakery descriptions including ‘fresh’, ‘wholegrain’, ...
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