Today’s veganism is new – it’s not quite like the old kind. For a start, it’s almost entirely about what you eat rather than a broader wrap-around commitment to avoiding any use – and thereby exploitation – of animals. The bag labelled ‘Why I Do This’ is baggier now, and contains items like the environment and health, as well as an amorphous entity that doesn’t quite have a name or even a solid shape but suggests qualities of goodness, newness, desirability, fashionableness. Veganism new style is having its moment in the sun – more specifically in the sun under an umbrella owned by a celebrity ...


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