IT WASN’T SO long ago that the concept of fair trade was unknown outside a few specialist circles. Today it has become so widespread that it’s hard to find a supermarket or grocer that doesn’t offer some products with the distinctive black, green and blue FAIRTRADE Mark. According to a recent TNS survey commissioned by the Fairtrade Foundation, 70% of Britons now recognise the FAIRTRADE Mark, and Fairtrade Towns are beginning to appear across the British landscape. But this, it seems, is just the start.

For the UK has just given birth to the world’s first Fair Trade Nation – Wales. Led by the ...


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