By switching their electricity provider to industry newcomer Ovo, 30,000 people in the UK have each become a ‘guardian’ of an acre of the Amazon rainforest. In an interesting initiative, launched by Ovo in partnership with environmental charity Cool Earth, the aim is to sequester a proportion of the CO2 emissions of each customer by protecting an acre of rainforest. It is estimated that the sequestration potential of an acre of rainforest equates to 260 tonnes in CO2 emissions per customer. The average person in the UK emits around 11 tonnes of carbon dioxide per year, so in theory this service ...


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