Who would have thought that happiness and wellbeing would ever become politically fashionable? The Himalayan Kingdom of Bhutan has long championed Gross National Happiness – GNH instead of GNP – which at one time was all too easy to dismiss as some sort of novelty. However, over the last five years the West too has really started to explore alternative indicators to GDP in earnest.

The European Commission has held conferences on Beyond GDP, and its statistics agency, Eurostat, has started to work on how to develop wellbeing indicators for the European Union. The OECD (Organisation for Economic ...


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