Over 20 years ago, eco-visionary Amory Lovins pioneered the concept of ‘negawatts’ – that energy companies could make more profit by investing in energy-efficiency measures than by just selling increasing amounts of electricity. Now, with soaring raw material costs and climate change legislation, the industry is grappling with this concept and together with the UK government is promoting the Energy Efficiency Strategy, which aims to reduce the country’s energy use by 11% by 2020 – equivalent to the output of 22 power stations. Plans include a nationwide roll-out of London’s ...


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