In 2008, global sales of organic food hit US$52 billion – more than double the US$23 billion spent six years earlier. Last year, the 5.8-millionth hybrid car was sold. One thing is clear: a concern for the environment is embedded in the public consciousness like never before.

This pattern is evident at other levels. Until the mid-1990s, environmental campaigners were at loggerheads with politicians and businesses, but today green issues dominate global events and business statements.

This high profile could be seen as a victory for environmental activists. But there are signs that, as the green ...


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