I TEACH FOURTH grade in Beaverton, Oregon, which also happens to be the corporate headquarters of Nike, the biggest (and some would say most notorious) shoe company in the world. In 2004 Nike selected our school to participate in a new elementary health and fitness programme.

Nike presented their education programme as an opportunity we couldn’t refuse, especially as field-trip money was scarce. They were eager - in daily emails and phone calls - to ‘partner’ with us. They would pick up the bill for four field trips, including the buses. They would help us meet the state physical fitness standards. ...


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