‘Start your impossible’, ‘Life’s better without restrictions’ and ‘The most superior driving position in Britain’ – these are the motivational, blustering marketing slogans we see on car and SUV adverts in our print media, online and in our streets.

The car adverts that we see on billboards frequently use images of the open road, exotic beaches or stunning mountain vistas – and there’s always plenty of space. Despite these evocations, research by the Badvertising campaign has found that 75% of all SUVs sold in Britain are registered to urban, not rural, addresses. Sales of large and highly ...


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