In 1969, a young adman living in San Francisco opened the first agency dedicated solely to advocacy advertising in the public interest. His early clients included Earth Island Institute, Planned Parenthood and Greenpeace, and before long The Wall Street Journal was calling Jerry Mander “the Ralph Nader of advertising”.

Around this time, he also worked with others to create the iconic Whole Earth Catalog, which has been described as a sort of farmers’ almanac for the age of Aquarius, and even “the Internet before the Internet”. Mander sat on the board of that publication ...


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